A Responsible Person is the business named on your product and listing that answers the authorities about it. Brands based outside the EU must name one in the EU under the General Product Safety Regulation (GPSR, Regulation (EU) 2023/988). The UK has its own rules. Eldris becomes your Responsible Person in the EU and the UK, in one order.
£195 per market, one-off, then from £19.95 a month.
Certificate within 60 minutes of completing onboarding. One monthly plan covers all your markets. 5% off the market fees from 4 markets, 10% from 7, 15% from 10.
Last updated
What Eldris provides
We act as your named EU Responsible Person through EldrisAi OÜ, a registered entity based in Tallinn, Estonia.
What the appointment does not include
Your Declarations of Conformity and technical files: you or your test laboratory keep those.
Your appointment does not produce the safety report (CPSR) or the product information file (PIF). Eldris prepares both as a separate service, £195 per formula. As your Responsible Person, Eldris can also notify your products on the CPNP (the EU cosmetic products notification portal): £99 per CPSR, chosen at checkout. Details: Cosmetics (CPSR, PIF, CPNP).
Registered EU address for your product packaging or marketplace listing. Satisfies regulatory requirements across all 27 EU member states.
When market surveillance authorities or customs officials make enquiries, Eldris handles the initial response using template documentation and logged proofs.
Your EU Responsible Person appointment certificate is formatted and structured to satisfy Amazon, EU customs, and marketplace verification processes.
Every certificate, product record, and document update is managed through a single portal. Add SKUs, regenerate certificates, with no additional fees.
Enter your product names, SKU identifiers, and descriptions through a guided submission form designed for sellers, not solicitors.
Eldris generates your official EU Responsible Person appointment certificate. Typical generation time is under one hour.
Edit existing product records, add new SKUs, regenerate updated certificates at no additional cost, download audit-ready documentation.
An EU Responsible Person is a legally mandated entity that assumes responsibility for a product's compliance within the European Economic Area. Under Regulation (EU) 2019/1020, non-EU manufacturers must appoint an EU-based economic operator before their products can clear customs or be sold on platforms like Amazon.
The General Product Safety Regulation (GPSR) 2023/988 expands this requirement to all consumer goods starting December 2024. Failure to appoint a representative results in immediate marketplace listing suppression, border confiscation, and possible financial penalties.
Appointing Eldris as your Responsible Person costs £195 per market, one-off, then from £19.95 a month. Certificate within 60 minutes of completing onboarding. Cosmetics also fall under Regulation (EC) 1223/2009: the Responsible Person keeps the product information file (PIF) available to the authorities and notifies each product on the CPNP before it goes on sale. Your appointment does not produce the safety report (CPSR) or the product information file (PIF). Eldris prepares both as a separate service, £195 per formula. As your Responsible Person, Eldris can also notify your products on the CPNP (the EU cosmetic products notification portal): £99 per CPSR, chosen at checkout.
If your business is established outside the European Union and you sell physical products to consumers in any of the 27 EU member states, you are legally required to appoint an EU Responsible Person. This applies regardless of whether you sell through Amazon, Shopify, WooCommerce, your own website, or any other channel reaching EU consumers.
The requirement affects a broad range of product categories. Amazon FBA sellers shipping to European fulfilment centres must display a named EU Responsible Person on every listing — Amazon actively enforces this and will suppress non-compliant ASINs without warning. Shopify and DTC brands selling cross-border into Europe face the same obligation: customs authorities will seize goods at the border if packaging does not display a registered EU address.
Cosmetics brands fall under additional scrutiny. Regulation (EC) 1223/2009 requires a designated Responsible Person who maintains the Product Information File (PIF) and registers products via the Cosmetic Products Notification Portal (CPNP). Electronics and CE-marked goods require an EU Authorised Representative under the relevant product-specific directives before goods can be placed on the market.
The full answer, with the law quoted and what each role is called: EU authorised representative for non-EU sellers: who must appoint one, cost and how long it takes.
UK brands post-Brexit are no longer EU-based and therefore must appoint an EU Responsible Person to continue selling into Europe. This is not optional — it became mandatory on 16 July 2021 under Regulation (EU) 2019/1020 and was further reinforced by GPSR (EU 2023/988) which took effect in December 2024.
Different product categories trigger different EU regulations. Each carries its own responsible person obligations, documentation requirements, and enforcement mechanisms.
Regulated under GPSR (EU 2023/988) and Regulation 2019/1020. Non-EU manufacturers must appoint an EU-based economic operator before placing goods on the single market. The appointed person must hold a mandate document, maintain contact details on the product or packaging, and cooperate with market surveillance authorities. Failure triggers border seizure, marketplace listing removal, and financial penalties up to 4% of annual turnover in the relevant member state.
Applies to: household goods, toys, textiles, furniture, sporting equipment, garden tools
Regulation (EC) 1223/2009 requires every cosmetic product placed on the EU market to have a designated Responsible Person who maintains the Product Information File (PIF), registers products via the Cosmetic Products Notification Portal (CPNP), and reports serious undesirable effects within 20 calendar days. The Responsible Person's name and EU address must appear on the product label. Non-compliance results in immediate product withdrawal and potential criminal liability.
Applies to: skincare, makeup, haircare, fragrances, soaps, oral hygiene, nail products
Products requiring CE marking — including those under the Low Voltage Directive (2014/35/EU), EMC Directive (2014/30/EU), and Radio Equipment Directive (2014/53/EU) — need an EU Authorised Representative. The representative must hold the EU Declaration of Conformity, technical documentation, and make both available to authorities for 10 years after the last product is placed on the market. This is separate from the GPSR economic operator requirement and often requires both roles.
Applies to: consumer electronics, chargers, Bluetooth devices, LED lighting, power tools
The Toy Safety Directive (2009/48/EC) imposes additional requirements beyond GPSR. An EU Authorised Representative must ensure toys carry CE marking, hold the EC type-examination certificate where applicable, and maintain test reports from accredited laboratories demonstrating compliance with EN 71 safety standards. For children's products sold on Amazon EU, the representative's details are mandatory fields in Seller Central — missing data triggers automatic ASIN suppression.
Applies to: toys, baby products, children's clothing, nursery equipment, craft kits
Brands selling across multiple product categories — for example, a skincare line alongside consumer electronics accessories — often need both a Cosmetics Responsible Person and a GPSR economic operator. Eldris consolidates both roles under a single appointment through EldrisAi OÜ. One onboarding, one dashboard, one invoice. Each product category is tagged in the portal so documentation and authority responses are routed correctly. There is no need to appoint separate representatives for each regulatory framework.
Choose the markets you sell in: any of the 27 EU member states, and the United Kingdom. You pay £195 for each market you add; your certificate names every market you appoint us for.
Eldris entity
EldrisAi OÜ
Registry code 17298529
Ruunaoja tn 3, 11415 Tallinn, Estonia
Estonian private limited company (OÜ)
UK Responsible Person for Great Britain
Selling into England, Scotland or Wales from outside the UK? Add the United Kingdom to the same order. It is a separate appointment for Great Britain, at the same £195 market fee, and your one monthly plan covers it. Northern Ireland follows the EU rules.
What you receive
A certificate of appointment that names every market you choose, with a document reference number and the appointment date, ready to upload to Amazon Seller Central or any marketplace that asks for your Responsible Person.
Appointment is day one. Here is exactly what Eldris manages on your behalf from that point forward — month after month, with zero intervention required from you.
Your registered EU address (EldrisAi OÜ, Ruunaoja tn 3, 11415 Tallinn, Estonia) stays active for as long as your monthly plan runs. This address appears on your product packaging, Amazon Seller Central compliance fields, and any marketplace listing requiring an EU economic operator address. If authorities send physical correspondence to this address, Eldris receives, logs, and notifies you within 24 hours.
When a market surveillance authority in any EU member state issues a formal information request about your product, Eldris responds on your behalf using the documentation held in your portal. Initial responses are issued within 10 working days — the timeline mandated by most national authorities. You are copied on all correspondence and consulted before any substantive response is sent.
Each time you add a new product or SKU to your portfolio, your EU Responsible Person appointment certificate is regenerated automatically to reflect the updated product list. There is no additional fee for regeneration. Certificates carry a unique document reference number, the appointment date, and are formatted for direct upload to Amazon, eBay, or any marketplace requesting proof of EU representation.
Regulation 2019/1020 requires economic operators to retain product compliance documentation for 10 years after the last unit is placed on the market. Eldris maintains your records — including certificates, authority correspondence logs, and product declarations — in a secure, auditable portal accessible at any time. If your business is audited or a product is challenged, your documentation is immediately available.
If a product safety incident occurs — a consumer complaint, a dangerous product notification via the EU Safety Gate (formerly RAPEX), or a mandatory recall order — the EU Responsible Person is the first point of contact for national authorities. Eldris manages the initial triage: logging the incident, notifying you immediately, and coordinating the required response timeline. Under GPSR 2023/988, economic operators must inform authorities within 24 hours of identifying a product presenting a serious risk. Eldris monitors these obligations and ensures your response meets the mandated deadlines, reducing your exposure to enforcement action.
No discovery calls. No quotes. No surprises. Your pricing scales with your catalogue, not your revenue.
Start OnboardingMarket fee, one-off
£195 per market
Each EU member state and the UK is one market. 5% off the market fees from 4 markets, 10% from 7, 15% from 10.
Monthly plan, all your markets
Your appointment and certificate stay active while your monthly plan runs. Cancel any time; the plan ends with the month you have paid for.
Example: Germany, France, Italy and Spain with up to 50 SKUs: £741 once (5% off the market fees), then £39.95 a month.
Email me my price
Choose your markets and what you sell. The price updates as you choose, and we email it to you as a PDF quotation.
You pay £195 for each market you add. Your certificate names every market you appoint us for. Here is what each market appointment includes.
| Market | Market fee, one-off | What's Included | Timeline |
|---|---|---|---|
| Germany | £195 | Amazon.de compliance, customs authority liaison | < 60 minutes |
| France | £195 | Amazon.fr compliance, DGCCRF liaison | < 60 minutes |
| Netherlands | £195 | Amazon.nl compliance, NVWA liaison | < 60 minutes |
| Italy | £195 | Amazon.it compliance, MISE liaison | < 60 minutes |
| Spain | £195 | Amazon.es compliance, AEMPS liaison | < 60 minutes |
| United Kingdom | £195 | UK Responsible Person for Great Britain, in the same order as your EU markets | < 60 minutes |
| Every other EU member state: £195 per market. 5% off the market fees from 4 markets, 10% from 7, 15% from 10. | |||
Why Eldris
Every Eldris figure comes from the price list our checkout charges. Every quote from another provider comes from its own website, checked on 26 Sep 2026. Compare them yourself.
£195 for each market you sell in, one-off. Then one monthly plan for all your markets, from £19.95 (up to 20 SKUs). 5% off the market fees from 4 markets, 10% from 7, 15% from 10.
The monthly plan keeps your appointment active: our address on your label and listings, replies to the authorities for you, and the portal with your certificates. Month to month; cancel any time.
Each EU member state and the UK is one market at £195. Your certificate of appointment names every market you choose.
Certificate within 60 minutes of completing onboarding.
Eldris also prepares the cosmetics safety report and product information file (CPSR and PIF, £195 per formula) and registers you for extended producer responsibility (EPR, from £185 per country per year, reporting included): Cosmetics (CPSR, PIF, CPNP), EPR registration (packaging, WEEE, batteries).
| Provider | Price as published | EU and UK | Time to appointment | Cosmetics or EPR work |
|---|---|---|---|---|
| Eldris responsible.eldris.ai | £195 per market, one-off, then from £19.95 a month.The plan keeps your appointment active: label address, replies to the authorities, portal.One market, up to 20 SKUs: £434.40 in year one, £239.40 a year after. | Both in one order: £195 for each EU member state and £195 for the UK. | Certificate within 60 minutes of completing onboarding. | CPSR and PIF £195 per formula; CPNP filing £99 per CPSR.EPR registration from £185 per country per year, reporting included. |
| EU GPSR eugpsr.eu | Basic €199 /year 1 producteugpsr.eu/pricing · checked 26 Sep 2026 | Our EU Responsible Person service covers the European Union only — all 27 member states.eugpsr.eu · checked 26 Sep 2026 | Typical activation 1–5 business days, subject to document verification.eugpsr.eu · checked 26 Sep 2026 | Not published eugpsr.eu · checked 26 Sep 2026 |
| Euverify euverify.com | Starter plan: Up to 5 product families, £490 billed annually · ex VATeuverify.com/pricing · checked 26 Sep 2026 | Additional EU or UK Authorised Representative available for £200/yeareuverify.com/pricing · checked 26 Sep 2026 | Responsible Person or Authorised Representative appointed in 24 hours.euverify.com/pricing · checked 26 Sep 2026 | CE-marked, cosmetic and medical products are a separate category, added on top of your planeuverify.com/pricing · checked 26 Sep 2026 |
| EaseCert easecert.com | Regular price £351.00 GBPto £527.00 GBPper product category; one-time, all-inclusive feeeasecert.com · checked 26 Sep 2026 | Not published easecert.com · checked 26 Sep 2026 | Not published easecert.com · checked 26 Sep 2026 | Personal Care and Beauty Products GPSR Certificationeasecert.com · checked 26 Sep 2026 |
Other providers' words are quoted from the pages linked in each cell, on 26 Sep 2026, in the currency shown to a visitor in the UK; their terms may have changed since. "Not published" means we did not find that fact on the pages linked. Eldris figures come from the price list our checkout charges.
Most sellers who need a Responsible Person also need one of these. Eldris does the work for each, at a published price.
The safety report (CPSR), the product information file (PIF) and the EU notification (CPNP) that every cosmetic product needs before it is sold in the EU, produced for you at a fixed price per product.
Who it is for: Skincare, haircare, fragrance and make-up brands selling into the EU or UK, including Amazon and TikTok Shop sellers.
£195 per formula, £39.95 per variation; CPNP filing £99 per CPSR
Get your CPSR and PIFRegistration with each country's producer register for packaging, electrical and electronic equipment (WEEE) and batteries, with the authorised representative and the annual reporting included. Extended producer responsibility (EPR) is the duty to register and pay for recycling in every country where you sell.
Who it is for: Sellers of packaged, electrical or battery-powered products in any of 29 countries: the 27 EU member states, Norway and the UK.
from £185 per country per year, reporting included
Get my exact priceA fixed-price written report on what applies to your product in each market, what is missing and what to do next, with email follow-ups. Eldris then does the work if you want it to.
Who it is for: Any seller unsure what their product needs, before a launch or after a marketplace asks for documents.
£195 for 3 markets, £295 for 6, £495 for EU 27 + UK
Start a consultationDifferent product categories trigger different regulatory obligations. Eldris covers all of them under a single appointment.
| Regulation | Applies to | Key Requirement | Eldris Coverage |
|---|---|---|---|
| GPSR (EU 2023/988) | All consumer products | EU-based economic operator with registered address | Full coverage |
| Regulation 2019/1020 | Non-EU manufacturers | Appointed EU Responsible Person before market placement | Full coverage |
| EC 1223/2009 | Cosmetics & personal care | Responsible Person who keeps the PIF available and notifies each product on the CPNP | Appointment; CPNP filing £99 per CPSR; CPSR and PIF £195 per formula (separate service) |
| Toy Safety 2009/48/EC | Toys & children's products | EU Authorised Representative with CE marking | Full coverage |
| LVD 2014/35/EU | Electrical equipment | EU Authorised Representative holding Declaration of Conformity | Full coverage |
Every plan comes on top of the £195 one-off fee for each market. The monthly price depends on your SKU count.
| Feature | Starter up to 20 SKUs | Growth up to 250 SKUs | Enterprise up to 2,000 SKUs |
|---|---|---|---|
| Monthly fee | £19.95 | £99.95 | £249.95 |
| EU address on packaging | ✓ | ✓ | ✓ |
| Authority liaison | ✓ | ✓ | ✓ |
| Audit-ready certificates | ✓ | ✓ | ✓ |
| Dashboard access | ✓ | ✓ | ✓ |
| Certificate regeneration | ✓ | ✓ | ✓ |
| Multi-brand support | — | ✓ | ✓ |
| Priority authority response | — | — | ✓ |
An EU Responsible Person is a legal requirement for selling regulated products within the European Economic Area. For cosmetics, EU Regulation 1223/2009 requires a Responsible Person with a registered EU address named on the product packaging. For general consumer products bearing CE marking, EU Regulation 2019/1020 requires an EU-based economic operator identified on the product or packaging.
With Eldris you pay £195 for each market you sell in, one-off. One monthly plan then covers all your markets, priced by SKU count: from £19.95 (up to 20 SKUs) to £249.95 (up to 2,000 SKUs). 5% off the market fees from 4 markets, 10% from 7, 15% from 10. Your appointment stays active while your monthly plan runs, and you can cancel the plan at any time.
Eldris generates your official EU Responsible Person appointment certificate in under one hour using automated document production. Your certificate is audit-ready and accepted by Amazon, Shopify, WooCommerce, and EU customs authorities.
Yes. If you sell physical products into the European Union from outside the EU and do not have a named EU Responsible Person with a registered EU address on your product packaging or listing, you are non-compliant. Amazon enforces this with listing suppression across all EU marketplaces.
For cosmetics (Regulation 1223/2009), the correct legal term is 'Responsible Person'. For general consumer products under GPSR (2023/988) and market surveillance (2019/1020), the term is 'Authorised Representative' or 'economic operator'. Eldris covers both roles through EldrisAi OÜ, our registered EU entity in Estonia.
Appoint your EU Responsible Person in under one hour. Avoid delisting and protect your Amazon revenue streams immediately.
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EU & UK Responsible Person: £195 per market, then from £19.95 a month
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